From AdvertisingAge:
Coke Replaces ‘Open Happiness’ With ‘Taste the Feeling’ in Major Strategic Shift
Global CMO Marcos de Quinto Ushers in New Era, Explains Why Long-Running Campaign Is Over
Not mentioned in article: The 19 other slogans Coke’s marketing team rejected in favor of the oddly creepy synethesia that is “Taste the Feeling.” We’ve managed to track them down.
See the full gallery here: 19 rejected slogans for Coca-Cola’s new global ad campaign
